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Phone scanning the START label

How do you make a nutrition label for the materials the world needs?

By tracing the steps from START to finish


Last updated: 9 October 2024

Whether it’s coffee, clothes or phones, we all want to know the stories behind the products we buy. Were workers treated fairly? Was the environment cared for? Were steps taken to save water?

To help meet growing demand for transparency and traceability of the products we buy, we created . Like a “nutrition label”, it tracks key information about where and how a material was produced. The first of its kind in the industry, START provides information on up to , which include global warming potential, water management, recycled content, air emissions and biodiversity just to name a few.

This information is readily accessible via the START platform, where customers can view sustainability insights and manage orders.

How START works

START shows how materials originating from our metals and minerals have been made: the aluminium, copper cathode made into products like smartphones, cars and drink cans can be traced back to the country of origin in a fast and secure way.

We defined the 14 criteria in START after researching what was relevant to the market. We collect the primary data from our operations as part of our annual sustainability reporting, and it’s verified by our subject matter experts and our Board’s Sustainability Committee. Then we provide the information to a third-party lifecycle assessment consultant who adds secondary data from industry-leading databases to create the START lifecycle assessment. 

Banner image: James Yarema

START: Materialising Progress

START includes:

  • START label – all the sustainability information – up to 14 ESG Metrics – you need in one document
  • – find everything you need here from order information to sustainability data to delivery status

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